Programmatic Lead

Permanent employee, Full-time · Italy - Milan
65,000 - 85,000 € per year
We are the platform turning browsing into shopping.

We are the platform turning browsing into shopping. We connect 200 million shoppers with deals they love while boosting local sales for hundreds of top retailers and brands.

We help consumers save time and money while making smart shopping decisions, and we support retailers and brands in engaging customers from online research to in-store purchases.


Ready to spark your growth with us? 
Who we look for

We are seeking a motivated and results-oriented Programmatic Partnerships Lead to drive supply growth by identifying new business opportunities, negotiating deals, onboarding new publishers and nurturing strong partner relationships (e.g. in DV360 and Adform). 


You will drive our multinational supply growth for Rich Media & Video formats by onboarding programmatic publishers/SSPs and guaranteeing high-quality inventory across web & app platforms. 

What you will do
  • Lead onboarding of programmatic publishers, focusing on DV360 and AdForm platforms (2026 priority, scope is not limited to these platforms).

  • Grow our programmatic high-quality supply, unlock new opportunities, and scale inventory.

  • Identify and onboard new publishers and SSPs in target markets, managing end-to-end setup and onboarding (PMP, PG…).

  • Collaborate closely with publisher teams, product managers, ad operations, and sales for smooth campaign execution.

  • Focus on fast, accurate onboarding of premium publishers for key projects, with potential to support global-scale onboarding long term.

What you will need
  • Partner-sales mindset with the ability to identify and drive growth opportunities. Proven negotiation capability and commercial acumen.

  • Hands-on DSP experience: Strong practical knowledge of demand-side platforms, with focus on deal setup/management (creation of e.g. PG/PMP deals)

  • Programmatic Fluency: Solid understanding of IAB standards, programmatic supply & deal mechanics, KPIs, and pricing models. Familiarity with DSP–SSP connections, deal types. 

  • Data storytelling & fluency: Comfortable using data to identify trends, draw conclusions, and communicate a clear narrative to partners and internal teams to drive alignment, growth, and action.

  • Excellent stakeholder management skills with both external partners and internal teams.

  • Fluent English (spoken and written): Essential for collaboration with EU/global publishers and internal teams.

At our company, we value diversity and actively encourage it — we believe a variety of perspectives and backgrounds makes us stronger. We focus on potential rather than on having a “perfect” CV. If this role excites you and you believe you could grow into it — even if you don’t tick every single box in the requirements — we’d love to hear from you!

Nice to have
  • Experience across multiple DSPs / SSPs: Familiarity with platforms beyond DV360/Adform, such as The Trade Desk, Xandr, Magnite, PubMatic, etc.

  • Exposure to Retail Media / high-intent inventory: Understanding of shopper/high-intent audiences and catalog-based ad formats for Retail Media campaigns.

  • Basic scripting, advanced Excel, or BI skills: Useful for advanced troubleshooting, performance monitoring, exporting logs, building dashboards, and automating QA checks.

  • Experience in an international / multi-market context: Onboarding and managing publishers across multiple EU markets.

  • Previous collaboration with product & engineering teams: Experience contributing requirements, providing feedback, and improving tools for deal setup, monitoring, and reporting.

  • Familiarity with brand safety & measurement vendors: Knowledge of IAS, DoubleVerify, MOAT, or other third-party measurement providers; capable of validating tagging and measurement setups.

Salary range
€65,000 - €85,000 gross per year
Location
While we have offices in Milan, and many others in Europe,  you can benefit from our flexible hybrid model (full remote available), empowering you to work where you're most effective.
What you will find at Shopfully
  • An opportunity to thrive in a rapidly scaling multinational company

  • A vibrant, informal, and inclusive work environment

  • We champion autonomy, flexibility, and a hybrid work model, empowering you to own your work

  • Access to learning opportunities and regular feedback sessions

  • Enjoy our central, modern offices featuring fresh snacks, coffee (including vegan options!), and ergonomic setups

  • Engage in meaningful team events: offsites, happy hours, company parties and celebrations that unite us beyond daily tasks

  • We provide all the necessary equipment for you to work effectively and set up your workspace, wherever you are

  • Benefit from additional country-specific advantages based on local contracts and practices

About us

WHO WE ARE 

We’re a team of 450 people (and counting!), from 30 different nationalities. We’re on a mission to innovate, and we believe the key to that is seeing the world through a variety of perspectives. That’s why building a more diverse team, as well as bringing in even more talent, is so important for us.


TO FEEL AT HOME  IN SHOPFULLY YOU NEED 

  • Progress Over Perfection: We move forward. Always. In a fast-moving world, speed with purpose beats certainty without action. Momentum matters—not for its own sake, but because it drives results.

  • Clarity Through Transparency: We bring each other along. We work in teams, not silos. Transparency gives context, and context enables action. That means we share decisions early, publish work in progress, and document outcomes so others can learn, move faster, and build better.

  • Learn Loudly: We grow by doing and by daring. Big bets unlock big breakthroughs. But real innovation demands risk, and risk always carries the possibility of failure. That’s not a flaw. It’s the price of ambition.

  • Challenge with Empathy: We speak up, even when it’s hard—because candor shows care, and leads to better outcomes. Listening deeply is how we grow. Disagreeing openly is how we build trust.

  • Always Build Better: We are builders—of products, systems, and ideas. But more than that, we are builders of better. Better has no finish line. It’s a mindset.

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