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Digital Marketing Manager (d/f/m/x) - Paid Social

Permanent employee, Full-time · Germany - Berlin, Germany - Dresden, Remote, Hybrid
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Who we're looking for
WE ARE LOOKING FOR...
Digital Marketing Manager (d/f/m/x) – Focus on Paid Social
Location: Berlin, Dresden or hybrid
Join #teamfuckingawesome and become part of our international team of 24 digital natives at ShopFully! As a European leader in Drive-to-Store solutions, we help brands and retailers connect digital audiences to physical stores. Paid Social is one of our core growth drivers – and we’re looking for someone who can take our campaigns to the next level.
Your heart beats digitally, and your specialty is running strategic and operational Paid Social campaigns? You can’t imagine a world without Meta, TikTok or Pinterest? 

Perfect match? - We can’t wait to meet you!
What you'll do
  • Take ownership of planning, executing and optimizing Paid Social campaigns across Meta, TikTok, Pinterest and other platforms
  • Develop innovative, cross-channel strategies that drive online engagement and in-store visits for our clients
  • Provide strategic guidance and Paid Social consulting for both internal teams and external partners
  • Analyze market trends and competitors to identify new opportunities in social advertising
  • Collaborate closely with #teamsales, #teamaccountmanagement and #teamgraphics to create innovative campaigns
  • Monitor key campaign KPIs, derive insights and continuously optimize based on data
  • Design and run A/B testing frameworks to boost campaign effectiveness
  • Create detailed segmentation and targeting strategies to reach diverse customer personas
  • Prepare performance reports with actionable recommendations and present results to selected clients alongside the sales team
What you'll need
  • A degree in marketing, media, business administration or a similar field
  • At least 3 years of professional experience in Paid Social, ideally in an agency or digital environment
  • Proven skills in setting up and managing Paid Social campaigns on platforms like Meta, TikTok, Pinterest etc.
  • Strong analytical mindset and passion for tracking KPIs and optimizing campaigns
  • Ability to think strategically and look beyond individual channels toward overall marketing goals
  • Enthusiasm for new advertising channels, trends and innovation in the digital world
  • A results-driven, efficient and proactive attitude – “Done is better than perfect” is your motto
  • Hands-on mentality, especially when analyzing and improving existing processes
  • Team spirit, helpfulness and excellent communication skills
  • Business fluent English skills
Location
Berlin, Dresden or remote in Germany
Benefits & Perks
:globus_mit_meridianen: A chance to grow in a fast-scaling international company
 :dunkle_sonnenbrille: A dynamic, informal and inclusive work environment
:gehirn: We empower you to take full ownership of your work, encouraging autonomy, flexibility and a hybrid work environment
:bücher: Learning opportunities & regular feedback sessions
 :erdbeere: Modern, central offices with fresh snacks, coffee (vegan options too!) and ergonomic setups
:tada: Team moments that matter: offsites, team aperitivos, company parties and celebrations that bring us together beyond work
:computer: We provide all the equipment you need to work effectively and set up your ideal workspace — wherever you are
:lila_herz: Additional country-specific benefits are provided based on local contracts and practices (i.e. meal vouchers, public transports vouchers, discounts with local partners, pet & family-friendly spaces, ...)
Main Contact
Lisa Kammler
Senior Group People & Talent Partner
Apply for this job
About us

Shopfully is the tech company leader in Drive To Store that connects millions of shoppers with the stores around them. We help people save time and money and make smarter shopping decisions and we support retailers and brands engaging with consumers throughout the customer journey, from online research to in-store shopping.

With our proprietary websites and apps, a network of publishers and digital platforms and our proprietary tech solutions, we reach 200 millions users globally.

We joined MEDIA Central Group in 2023 and we are now a partner to over 500 top retailers and brands in 25 countries across Europe , Australia and Latin America 

But we keep on growing, as a matter of fact, we’ve recently teamed up with Flipp, landing into the US and Canadian markets, with the aim of creating an advanced digital merchandising network that will revolutionize how retailers and brands with consumers.

We’re a team of over 450 people focused on Digital Retail, spanning 30 different nationalities, with a mission: reinventing local shopping worldwide.

If you want to work in a fast-growing and international environment, that’s the right place for you. 

:sofa_and_lamp:TO FEEL AT HOME IN SHOPFULLY:
AMBITION: We aim high, design solutions that create real value. Success is tracked with clear metrics, long-term strategies evolve with changing needs.
TRUTH SEEKING: Openness drives progress. We ask questions, share information freely, and embrace feedback to spark fresh ideas and continuous improvement.
COLLABORATION: Great things happen together. We value diverse voices, celebrate contributions, and create a safe space for everyone to thrive.
SPEED: We move fast and work smart. Focusing on what matters, we balance speed with thoughtfoul execution - knowing when to act quickly and when to pause for critical decision.

Are you ready to join us?  

Wen wir suchen

WIR SIND AUF DER SUCHE NACH...

...einem Digital Marketing Manager (d/w/m/x) mit dem Schwerpunkt Paid Social in Berlin, Dresden oder hybrid. Join #teamfuckingawesome und werde Teil eines internationalen Teams aus insgesamt 12 Digital Natives. Dein Herz schlägt digital und dein Spezialgebiet ist die strategische Koordination und operative Abwicklung unserer digitalen Kampagnen. Ein Leben ohne Social Media, Google und Co. kannst du dir beim besten Willen nicht vorstellen? It's a match? Perfekt, wir freuen uns auf deine Bewerbung! :)
Was du tun wirst
  • Du übernimmst die strategische Entwicklung unserer Produkte und berätst interne sowie externe Partner:innen in einem Omnichannel-Ansatz.
  • Die ganzheitliche Optimierung der Customer Journeys liegt in deiner Verantwortung – du sorgst für ein nahtloses Erlebnis über alle digitalen Touchpoints hinweg.
  • Mit #teamsales, #teamaccountmanagement und #teamUX stimmst du dich regelmäßig ab, um innovative Strategien zur Kund:innengewinnung und -bindung zu entwickeln.
  • Du hast ein Auge für Markttrends und führst Wettbewerbsanalysen durch, um neue Potenziale für Wachstum und Differenzierung zu identifizieren.
  • #PerformanceMarketing ist dein Spielfeld: Du optimierst Paid-Strategien über Facebook, Instagram & Co., um die besten Ergebnisse zu erzielen.
  • #AnalyticsIsYourBestFriend: Du verfolgst Kampagnen-KPIs mit Leidenschaft und nutzt datengetriebene Insights für kontinuierliche Optimierungen.
  • Du setzt A/B-Testing-Frameworks auf, um die Effektivität unserer Kampagnen stetig zu verbessern.
  • Dank deiner ausgefeilten Segmentierungsstrategien erreichst du verschiedene Kund:innen-Personas gezielt und wirkungsvoll.
  • Nach deiner Einarbeitungszeit erstellst du Kampagnenreportings mit fundierten Handlungsempfehlungen und präsentierst sie gemeinsam mit unserem Sales Team souverän vor ausgewählten Kund:innen.
Was du brauchst
  • Du punktest mit einem Studium im Bereich Marketing, Medien, BWL oder einer ähnlichen Ausbildung.
  • Du bringst mindestens 3 Jahre einschlägige Berufserfahrung, idealerweise im Agenturumfeld mit.
  • Digital Marketing ist deine Leidenschaft und du liebst es, KPIs auszuwerten und laufende Kunden-Kampagnen zu optimieren.
  • Du denkst nicht in einzelnen Werbekanälen, sondern siehst das Big Picture beim Kampagnenziel des Kunden.
  • Du verstehst wie man Paid Kampagnen bei Facebook, Instagram, Pinterest und TikTok erstellt.
  • Neue Werbekanäle und Trends interessieren dich brennend und du lebst und liebst die digitale Welt.
  • Deine Personality? Ergebnisorientiert, effizient und immer nach dem Motto „Done is better than perfect“.
  • Du überzeugst mit einer Hands-On-Mentalität, speziell beim Analysieren und Optimieren von bestehenden Prozessen.
  • Du punktest mit deiner Hilfsbereitschaft und liebst es im Team zu arbeiten.
  • Du sprichst fließend Deutsch und verhandlungssicheres Englisch.
Standort
Berlin, Dresden oder remote in Germany
Benefits & Perks
:globus_mit_meridianen: A chance to grow in a fast-scaling international company
 :dunkle_sonnenbrille: A dynamic, informal and inclusive work environment
:gehirn: We empower you to take full ownership of your work, encouraging autonomy, flexibility and a hybrid work environment
:bücher: Learning opportunities & regular feedback sessions
 :erdbeere: Modern, central offices with fresh snacks, coffee (vegan options too!) and ergonomic setups
:tada: Team moments that matter: offsites, team aperitivos, company parties and celebrations that bring us together beyond work
:computer: We provide all the equipment you need to work effectively and set up your ideal workspace — wherever you are
:lila_herz: Additional country-specific benefits are provided based on local contracts and practices (i.e. meal vouchers, public transports vouchers, discounts with local partners, pet & family-friendly spaces, ...)
Main Contact
Lisa Kammler
Senior Group People & Talent Partner
Apply for this job
Über uns

ShopFully is the tech company leader in Drive To Store that connects millions of shoppers with the stores around them. We help people save time and money and make smarter shopping decisions and we support retailers and brands engaging with consumers throughout the customer journey, from online research to in-store shopping.

With our proprietary websites and apps, a network of publishers and digital platforms and our proprietary tech solutions, we reach 200 millions users globally.

We joined MEDIA Central Group in 2023 and we are now a partner to over 500 top retailers and brands in 25 countries across Europe , Australia and Latin America 

But we keep on growing, as a matter of fact, we’ve recently teamed up with Flipp, landing into the US  and Canadian  markets, with the aim of creating an advanced digital merchandising network that will revolutionize how retailers and brands with consumers.

We’re a team of over 450 people focused on Digital Retail, spanning 30 different nationalities, with a mission: reinventing local shopping worldwide.

If you want to work in a fast-growing and international environment, that’s the right place for you.

Are you ready to join us?  

Apply for this job
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